What is Screen Replacement?

Screen replacements are a common technique used in visual effects (VFX) to enhance or alter a shot in a movie or television show. The process involves using software to track a specific element in a shot, such as a sign or a product logo, and then replacing it with a new image or video. This can be used to remove unwanted elements from a shot, or to add new ones that were not originally captured during filming.

The first step in the screen replacement process is tracking, which involves using software to identify the specific element that will be replaced in the shot. This is typically done by placing a tracking marker on the element, which the software uses to follow its movement as the camera moves or the shot changes.

With the tracked element set up, the VFX artist can then composite an image, app, or video onto the screen. This involves carefully aligning the new elements and making any necessary adjustments to color, lighting, and other factors to ensure that it blends seamlessly into the final shot.

The screen replacement process requires a combination of technical skill and artistic talent, and it is an important part of many VFX projects. Zeta has a team of experienced artists who are experts in screen replacements and other VFX techniques. We use the latest software and hardware to deliver high-quality results on time and on budget. Choose us for your next VFX project, and we will provide the expertise and professionalism you need to make your project a success.